My husband and I found out the same thing. He must provide a dd214 his state issued drivers license wasn't enough.
Since we have taken our business to Home Depot and Ace where all Vets are treated the same! Its a shame that they are able to advertise such a deceptive method to deceive customers. There was a vet in line behind us that told the cashier that he felt the same way.
If they only catered to wounded vet then they should say that up front otherwise its a hoax. This is sad because we have always liked Lowes, but not anymore