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3 comments

Advertising Sale Price for Blinds: main page displays allan roth Light Filtering 24"x 36" shades at 30% off for $39.19. When you click on the picture the shade price still advertises $30.19.

When you click on customize and buy, the price changes to $85.38 per shade. I called Lowe's and was told to "drill down" into the shopping process to find the shade size that matches the advertised price of $30.19. That shade size in 9"x12". This is a clear bait and switch.

The main page advertises 24"x 36" allen roth light filtering shades as $39.19 ea but the actual check out price is $85.38 ea for that size.

After doing two home remodels and all of my appliance purchases at Lowe's I've seen their customer service and advertising tactics decline in recent years. Time to take my business elsewhere.

Review about: Lowes Shopping Advertisement.

Reason of review: Pricing issue.

Preferred solution: Price reduction.

I liked: 24 mo interest free payment plan.

I didn't like: Bait and switch tactics in online price advertising.

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Anonymous
#1433188

Blinds are always advertised for the smallest available size. Do you think anyone would be attracted to the sale if they advertised the largest size available when their competitors advertise the smallest?

These advertisements are not created in a vacuum people! These people know the laws and abide by them pretty well.

If they didn't they would be shut down by the legal system pretty quickly. A mis-understanding by you is not a bait & switch tactic by Lowe's.

Anonymous
to Anonymous #1433550

If the price is for the smallest size blind, that is the size they should list as well.

Anonymous
to Anonymous #1433917

Legal and ethical are not the same thing. Their advertising tactics are, by definition, are a bait and switch maneuver.

Nowhere in the advertisement does it state that the size of the blind connected to the posted sale price is the smallest blind available. In fact, the size posted that is connected to the sale price is a much larger blind. The service person on the phone couldn't even figure out why the pricing didn't match. He was as confused as I until his supervisor explained the "drill down" step that needed to happen.

This predatory sales technique is only changed by challenging the action.

bait-and-switch

noun

the action (*generally illegal*) of advertising goods that are an apparent bargain, with the intention of substituting inferior or more expensive goods.

"a bait-and-switch scheme"

Lowe's knows exactly what they are doing.

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